Kohler Distributing · Heineken USA · Retention · Summer 2026

Dos Equis: Package Retention Buyers (On)

Hold 90% of the on-premise accounts that bought Dos Equis packages in the Mar 1 – Apr 30 window through the summer. A pip turns green when a retention account re-orders Dos Equis packages. A package buyer in a new account counts as a Non-Retention Customer — bonus business, not a retain. Tap your name for your accounts.