T2 Margin Incentive · Official HUSA Data
POD retention status straight from HUSA's own June–August tracking file — the book of record for the T2 incentive. Use this to see exactly which accounts still need action to close the gap.
HUSA T2 Retainment — EP's / DB's vs. Goal
Heineken's own top-line distribution metric from the T2 slide — current point-of-distribution counts against their fixed goal. Off Premise (EP's) sums every SKU/format Total column per outlet; On Premise (DB's) counts distinct outlets carrying at least one Heineken-family SKU. Goal is a fixed HUSA target, not something we calculate.
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| Rep | On Premise DB's | Off Premise EP's |
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Overall — On Premise vs Off Premise
This file is a problem list, not a status report — every flagged SKU below is either a gap to close or an opportunity that's never been filled. There's no “successfully retained” count in this data to show alongside it.
By SKU / SKU Family
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| Channel | SKU / Family | Unretained | Lost New Gain | Total Gaps | Open Opportunity |
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By Rep
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| Rep | Unretained | Lost New Gain | Total Gaps | Open Opportunity |
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Close the Gap — Open Accounts
Every account still sitting on a gap — both longstanding Unretained SKUs and recently-lost Mar–Apr wins (higher priority: these were just sold in, worth a quick win-back call first).
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| Rep | Channel | Account | City | SKU / Family | Gap Type |
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Open Opportunities — Never Filled
Accounts that never had this SKU in Mar–Apr and still don't in Jun–Aug. Not a loss — just whitespace nobody's sold into yet. Lower priority than the gap list above, but worth working.
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| Rep | Channel | Account | City | SKU / Family |
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