- Cases
- The one and only volume measure on this page, straight off the export's Cases column (6 bottles = 1 case, so a single bottle is 0.17 of a case).
- Selected range
- Everything on the page — KPIs, tables, charts, drilldowns — counts only orders dated inside the range you picked above.
- Comparison period
- Either the same dates a year earlier, or the equally long stretch immediately before your range. Change it in "Compare with".
- Order
- One line of the report = one account buying one product on one date. Counting orders for an account × product is literally how many times they bought it.
- New placement
- An account whose first ever order of that brand (anywhere in this export) falls inside the selected range.
- Account universe
- Every account on the assigned Wine & Spirits book — the denominator for “% of universe”, not just accounts that already buy these brands.
- Repeat buyer
- An account that bought this brand on 2 or more separate dates inside the range.
- Velocity
- Cases per month, averaged over the selected range.
- Brand line
- The four sellable lines behind the placement-gap matrix: Bardstown Origin Series, Bardstown Discovery/Collab, Green River Core, Green River Single Barrel/Specialty.
- CORE
- The brand's flagship SKU set. An account carries the CORE once it has bought every CORE SKU inside the range. Green River = Bourbon, Full Proof, Rye, Wheated, Honey. Bardstown = Bottled-in-Bond, Bourbon, Double Barrel Rye, High Wheat.
- First-order size
- Was the account's first order of the range a single bottle, a partial case (2-5 bottles) or a full case (6+)? The only place bottles are counted — it reports no volume.